https://www.formidablepr.ca/blogs daily 0.75 2025-08-26 https://www.formidablepr.ca/blogs/the-state-of-canadian-media-in-2025 monthly 0.5 2025-10-08 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/66d3b725-18d4-4a36-adcd-0d9569494e4a/The+State+of+Canadian+Media+Formidable+Public+Relations+Edmonton.png Blogs - The State of Canadian Media in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/tips-for-new-communications-professionals monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/a51065a0-b10a-4d83-bcb5-e0466155916f/Tips+from+Comms+Pros+Formidable+Public+Relations+Edmonton+%282%29.png Blogs - Tips for New Communications Professionals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/trust-transparency-and-ethics-in-pr monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/248b211f-d869-4616-bc7b-6d894331564d/Trust+Transparency+and+Ethics+in+PR+Formidable+Public+Relations+Edmonton.png Blogs - Trust, Transparency and Ethics in PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/dont-skip-the-comms-plan monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/19ec95c1-b603-4510-ba6d-f644c5b61d8a/Formidable+PR+-+Blog+Image.jpg Blogs - Don’t Skip the Comms Plan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/finding-success-as-a-new-grad monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/a5d3b7cc-98de-46f2-8880-6041f0d0a7c9/New+Grad+Success.jpg Blogs - Finding Success as a New Grad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/how-to-leverage-social-media-for-pr monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/22288ddc-cf20-4cdc-9993-5686ec44e1b9/How+to+Leverage+Social+Media+for+PR+-+FPR+Formidable+Public+Relations+Edmonton.jpg Blogs - How to Leverage Social Media for PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/how-to-get-your-internal-comms-from-dystopia-to-utopia monthly 0.5 2024-06-18 https://www.formidablepr.ca/blogs/ugc-vs-igc monthly 0.5 2025-05-28 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/0684a59b-7739-400b-bebb-eb3d2a74e8e7/User+Generated+Content+vs.+Influencer+Generated+Content.+Public+Relations.+Strategic+Communications.+Formidable+Public+Relations.+UGC.+IGC.+Social+Media..png Blogs - User-Generated Content vs. Influencer-Generated Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/change-management monthly 0.5 2025-05-28 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/d9d07d11-dae1-49f2-b54f-fdda066e3f8d/Formidable+PR+Blog+Change+Management+Communications+Planning+Edmonton+YEG+Agency+Public+Relations.png Blogs - Change Management + Communication Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/dominating-the-media-game monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/4f0fb505-b44c-44f1-940e-7fe4defb602a/Formidable+PR+-+Blog+Edmonton+Agency+Public+Relations+Earned+Paid+Owned+Shared+Media+YEG.png Blogs - Dominating the Media Game: Paid, Earned, Owned, and Shared - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/11-digital-tools-for-mastering-the-art-of-pr monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/1699462221570-IZ9R4R625NNWPCX4NPLB/Formidable+PR+-+Blog+Digital+Tools+for+Mastering+the+Art+of+PR+Public+Relations+Edmonton+Alberta+YEG+Agency.png Blogs - 11 Digital Tools for Mastering the Art of PR - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/tips-for-better-storytelling monthly 0.5 2023-10-04 https://www.formidablepr.ca/blogs/frodo-pr-and-storytelling monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/a4c61fbd-83b5-4d21-8ac0-8bae2df9ec6a/How+Frodo+can+teach+you+to+craft+a+better+story+-+Formidable+PR+blog+-+PR+agency+Edmonton.png Blogs - How Frodo can teach you to craft a better story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/fee577b2-1042-4b1b-a0a2-e985d3d7fb3b/Frodo.gif Blogs - How Frodo can teach you to craft a better story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/public-relations-marketing-advertising-whats-the-difference monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/139839ce-74c1-4ff4-a13f-b9e7da57d609/Formidable+PR+Edmonton+Public+Relations+Agency+Marketing+Advertising+-+What+is+the+Difference.png Blogs - Public Relations, Marketing, Advertising — What's the Difference?? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/wtf-is-pr monthly 0.5 2023-09-27 https://www.formidablepr.ca/blogs/strategic-communication-your-businesss-secret-weapon monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/3b5c2cf8-f232-44ee-8cf7-accb5d2b3490/Formidable+Public+Relations+Edmonton+PR+Agency+-+Communications+Strategy+Your+Business%27s+Secret+Weapon.png Blogs - Strategic Communication: Your Business's Secret Weapon! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/5-essential-skills-for-comms-pros monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/b9f6b66a-0ea4-4489-8418-6bbc7fab454f/Formidable+Public+Relations+Edmonton+PR+Agency+Skills+for+Communications+Professionals.png Blogs - 5 Essential Skills for Communications Professionals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/how-to-choose-a-pr-agency monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/edb54f50-ce1e-4f49-ada4-76511a86a60a/Formidable+PR+-+Blog+Image.png Blogs - How to Choose a PR Agency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/transparency-more-than-a-buzzword monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/85927429-8f3f-4039-8bda-eca45bd7c6a7/Formidable+PR+-+Blog+Image+%283%29.png Blogs - Transparency: More Than a Buzzword - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/what-is-a-media-kit-and-why-do-you-need-one monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/9d0ddc50-3c1d-4a97-8b6f-4e776569fc3e/Formidable+PR+-+What+is+a+media+kit+and+why+do+you+need+one.png Blogs - What is a media kit, and why do you need one? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/how-to-write-a-press-release monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/49187f32-556c-4dc8-b495-0631f790766e/Formidable+PR+-+Blog+How+to+write+a+press+release.png Blogs - How to write a press release - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/e317e004-3648-4203-a89c-32210be83dad/Press+release+template+%281%29.jpg Blogs - How to write a press release - Download your own press release template. Get a free press release template to help you pitch your story to the media. https://www.formidablepr.ca/blogs/how-to-stand-out-as-a-junior-communicator monthly 0.5 2023-09-27 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/1648147538254-6CVS47I40IBK9OTEGBSA/How+to+stand+out++as+a+junior+communicator+-+Formidable+PR+%282%29.png Blogs - How to stand out as a junior communicator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.formidablepr.ca/blogs/category/Change+Management monthly 0.5 https://www.formidablepr.ca/blogs/category/Collateral+Creation monthly 0.5 https://www.formidablepr.ca/blogs/category/Digital+Tools monthly 0.5 https://www.formidablepr.ca/blogs/category/Transparency monthly 0.5 https://www.formidablepr.ca/blogs/category/Public+Relations monthly 0.5 https://www.formidablepr.ca/blogs/category/Corporate+Communications monthly 0.5 https://www.formidablepr.ca/blogs/category/Media+Relations monthly 0.5 https://www.formidablepr.ca/blogs/category/Social+Media monthly 0.5 https://www.formidablepr.ca/blogs/category/Podcast monthly 0.5 https://www.formidablepr.ca/blogs/category/Press+Release monthly 0.5 https://www.formidablepr.ca/blogs/category/Mentorship monthly 0.5 https://www.formidablepr.ca/blogs/category/Comms+Pros monthly 0.5 https://www.formidablepr.ca/blogs/category/Marketing monthly 0.5 https://www.formidablepr.ca/blogs/category/PR+Agency monthly 0.5 https://www.formidablepr.ca/blogs/category/Integrated+Marketing monthly 0.5 https://www.formidablepr.ca/blogs/category/Brand+Development monthly 0.5 https://www.formidablepr.ca/blogs/category/Strategic+Comms monthly 0.5 https://www.formidablepr.ca/blogs/category/Storytelling monthly 0.5 https://www.formidablepr.ca/blogs/category/Resources monthly 0.5 https://www.formidablepr.ca/blogs/category/Internal+Communications monthly 0.5 https://www.formidablepr.ca/blogs/category/Corporate+Comms monthly 0.5 https://www.formidablepr.ca/blogs/category/Case+Study monthly 0.5 https://www.formidablepr.ca/blogs/tag/Public+Relations monthly 0.5 https://www.formidablepr.ca/blogs/tag/Corporate+Communications monthly 0.5 https://www.formidablepr.ca/blogs/tag/Media+Relations monthly 0.5 https://www.formidablepr.ca/blogs/tag/Social+Media monthly 0.5 https://www.formidablepr.ca/blogs/tag/Employee+Communications monthly 0.5 https://www.formidablepr.ca/blogs/tag/Press+Release monthly 0.5 https://www.formidablepr.ca/blogs/tag/Strategic+Communications monthly 0.5 https://www.formidablepr.ca/blogs/tag/Communications+Professionals monthly 0.5 https://www.formidablepr.ca/blogs/tag/The+Formidable+Podcast monthly 0.5 https://www.formidablepr.ca/blogs/tag/Marketing monthly 0.5 https://www.formidablepr.ca/blogs/tag/Media+Kit monthly 0.5 https://www.formidablepr.ca/blogs/tag/Storytelling monthly 0.5 https://www.formidablepr.ca/blogs/tag/Internal+Communications monthly 0.5 https://www.formidablepr.ca/blogs/tag/Advertising monthly 0.5 https://www.formidablepr.ca/case-studies daily 0.75 2025-08-15 https://www.formidablepr.ca/case-studies/social-media-strategy-transforms-public-perception-of-major-municipal-project monthly 0.5 2025-07-21 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/1752523748507-GHIQ0ZFX2SYUPPXXPW5L/PXL_20240717_150641614.jpg Case Studies - Social Media Strategy Transforms Public Perception of Major Municipal Project https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/1752523752452-JLR6JR99VSE5SYSB26OT/PXL_20240622_002856037.MP.jpg Case Studies - Social Media Strategy Transforms Public Perception of Major Municipal Project https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/1752523756959-U90JATSZSYYHMGEOZW1Q/Image+%281%29+%281%29.jpg Case Studies - Social Media Strategy Transforms Public Perception of Major Municipal Project https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/1752523773091-YKIIN52U3HT3M3H1IK4M/PXL_20240621_151629854.jpg Case Studies - Social Media Strategy Transforms Public Perception of Major Municipal Project https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/1752523791409-P8D9UGT3Q5WWBPRY3F9W/PXL_20240621_184033278.MP.jpg Case Studies - Social Media Strategy Transforms Public Perception of Major Municipal Project https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/1752523792548-1EN2OW5F69KGV0LRGQWS/PXL_20240919_175641905.MP.jpg Case Studies - Social Media Strategy Transforms Public Perception of Major Municipal Project https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/b4f51f83-5c7f-481e-aaa2-5f94b78c2db6/Amaya+at+CEH+1.png Case Studies - Social Media Strategy Transforms Public Perception of Major Municipal Project Amaya onsite gathering behind-the-scenes content for our social media strategy. https://www.formidablepr.ca/case-studies/redefining-a-communications-team monthly 0.5 2024-06-12 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/f2b1c0f3-6e6f-44d3-a767-95e4d7d52cd8/Case+Study+Results+%281%29.png Case Studies - Redefining a Communications Team - The Opportunity After six years with the company, the communications team had recently disbanded to pursue other opportunities, leaving a gap felt across the whole organization. With conflicting thoughts among the leadership team on what kind of communication support was needed, they decided to reassess organizational needs before re-hiring. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/f57f3067-8c01-4111-ba32-c3ffb8dd9234/Case+Study+Results+%283%29.png Case Studies - Redefining a Communications Team - Services Provided Group facilitation Research and data collection Strategic communications Internal communications Change management communications https://www.formidablepr.ca/case-studies/professional-education monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/0e66493b-dca5-48ae-969f-6ed7ac4dee4b/Formidable+PR+-+case+study+learning+management+system+online+adult+education+public+relations+yeg+edmonton+marketing+communications+learn.png Case Studies - Extending the Reach of Professional Education - The Opportunity It had always been a dream for ACTT to create a digital education platform to provide comprehensive, accredited education to Alberta’s medical community. When the opportunity presented itself, it was clear that successfully developing a Learning Management System (LMS) would take a diverse team and expertise in communicating with various audiences. Formidable was first on the ground to help the organization develop a functional LMS that was easy to use for busy medical professionals and offered vetted, engaging content. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/311a4ed9-775d-4931-bd25-0103973e9792/Formidable+PR+-+case+study+learning+management+system+online+adult+education+public+relations+yeg+edmonton+marketing+communications+animation.png Case Studies - Extending the Reach of Professional Education For three years, Formidable worked with various subject matter experts (SMEs) to develop over 60 courses. The work involved developing wireframes, creating learning objectives, crafting scripts, liaising with voice actors and videographers, sourcing imagery, and managing all testing and quality assurance. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/40a8a761-2326-489e-9e73-1fb4779df73f/Formidable+PR+-+case+study+learning+management+system+online+adult+education+public+relations+yeg+edmonton+marketing+communications+badges.png Case Studies - Extending the Reach of Professional Education After the courses were published, the team switched focus to developing integrated marketing strategies and materials for the curriculums, including: Newsletters Social media content Stakeholder collateral Promotional events As a final deliverable, group and one-on-one training with the organization was recorded and documented for longevity. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/26bd33c0-e495-4db5-8537-7fbd196b4ace/Formidable+PR+-+case+study+learning+management+system+online+adult+education+public+relations+yeg+edmonton+marketing+communications+H2H2H.png Case Studies - Extending the Reach of Professional Education - Services Provided Branding development Visual identity and style guide Copywriting and editing Graphic design Integrated marketing strategies Collateral creation Training https://www.formidablepr.ca/case-studies/privacy monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/a7a1682e-dae3-4856-aa25-4c2b08997e5f/Privacy+Case+Study+Edmonton+YEG+Alberta+Formidable+Public+Relations+PR+Agency+AMA+ACTT.png Case Studies - Privacy in Practice: Securing Healthcare Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/a0463fa1-3a31-4bd9-ae0d-ee95d42c937f/Privacy+Case+Study+Edmonton+YEG+Alberta+Formidable+Public+Relations+PR+Agency+AMA+ACTT+Website.png Case Studies - Privacy in Practice: Securing Healthcare Information AMA needed communications support to create an awareness campaign about privacy requirements and legislation, develop a learning management system, and create interactive modules to educate their physicians and teams. Once that was done, they’d also need to promote and market the courses to encourage busy physician clinics to sign up. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/f0509bb1-89a5-4251-83f6-d45136c77fe8/Privacy+Case+Study+Edmonton+YEG+Alberta+Formidable+Public+Relations+PR+Agency+AMA+ACTT+social+media.png Case Studies - Privacy in Practice: Securing Healthcare Information - Awareness Awareness about privacy and its importance in healthcare was needed to get medical professionals interested. Social media and digital media were used to build awareness. Improving wayfinding and content on the website made it more digestible. Including CTAs and logical pathways to find more information made it easy for users to learn more once their interest was piqued. We measured engagement rates on social posts, digital newsletters, and website traffic for trends and plateaus. Digital content was constantly adjusted for maximum engagement rates. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/f612e0e4-4c9d-4460-ad49-c37d4278f019/Privacy+Case+Study+Edmonton+YEG+Alberta+Formidable+Public+Relations+PR+Agency+AMA+ACTT+postcard+2.png Case Studies - Privacy in Practice: Securing Healthcare Information - Desire to Participate We created desire to participate by showing medical professionals their legal and ethical responsibilities. We monitored the uptake of enrolment as well as activity. We created nudge emails and collateral for HR/leadership teams to encourage their staff to continue learning more. We optimized the website and simplified the enrolment process to make it easy to sign up. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/34b96b26-7b11-4d9c-b796-9fa090a94a19/Privacy+Case+Study+Edmonton+YEG+Alberta+Formidable+Public+Relations+PR+Agency+AMA+ACTT+Course.png Case Studies - Privacy in Practice: Securing Healthcare Information - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/d6cfaf63-4c2b-4fcb-83e3-f6f41b319b27/Privacy+Case+Study+Edmonton+YEG+Alberta+Formidable+Public+Relations+PR+Agency+AMA+ACTT+Learn%40AMA.png Case Studies - Privacy in Practice: Securing Healthcare Information - Services Provided The Formidable team took on the task of helping the AMA develop their first-ever learning management system. Together with subject matter experts, we took the project from discovery to user experience to branding and marketing to creating 15 courses as part of the Fundamentals and Advanced Privacy Curriculum. Strategic communication planning Social media strategy Content creation Integrated marketing https://www.formidablepr.ca/case-studies/cii-cpar monthly 0.5 2024-09-30 https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/ff2b891a-f98e-406d-9e1b-8f94243b9f7a/CIICPAR+Web+Image+%28600+%C3%97+400+px%29+%28Canvas+Banner%29+%281000+%C3%97+150+px%29.png Case Studies - Changing the Face of Health Information Sharing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/c0bda19f-1e49-499f-94f3-36f3b74ad060/CIICPAR+Case+Study+Edmonton+YEG+Alberta+Formidable+Public+Relations+AMA+ACTT.png Case Studies - Changing the Face of Health Information Sharing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/95635c7b-a12a-4061-8d75-158d57f0dbd3/CIICPAR+Case+Study+Edmonton+YEG+Alberta+Formidable+Public+Relations+Logo.png Case Studies - Changing the Face of Health Information Sharing The initiative was unbranded, complicated to understand, and had too many resources (PDFs, PowerPoints, etc.) and no strategic marketing plan. Until July 2020, the project had only focused on family physician signup and promotion, leaving over 2700 eligible specialists in the dark without any plan to reach them. Formidable was contacted to provide strategic communication direction to the project, develop a plan to target the untapped audience, and create new communication strategies to reach family physicians. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/e07ef155-d277-4602-b58f-53a00a16c97f/macbook-mockup-of-a-senior-doctor-reviewing-his-patient-information-a12449.png Case Studies - Changing the Face of Health Information Sharing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6226704cc3293d1b80115c3a/1be2e6f3-0292-4c26-a244-9d49c3a5e9bc/mockup-of-two-greeting-cards-against-a-plain-background-1131-el+%281%29.png Case Studies - Changing the Face of Health Information Sharing Services Provided Strategic Communications Planning Integrated Marketing Brand development, visual identity, brand voice Collateral materials Social media content Digital Communications Video and 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