Strategic PR that delivers measurable results

We are a team of communications professionals who redefine what PR can accomplish. We don't just tell stories—we build strategic campaigns that drive a measurable impact for purpose-driven companies.

Based in Edmonton, Alberta, we've been partnering with clients across the globe since 2009, consistently raising the bar for what strategic communications can achieve.

Strategy Meets Impact

We are a highly skilled team of communications experts who believe exceptional PR starts with exceptional strategy. Our approach combines deep audience insight with data-driven tactics to ensure every campaign delivers measurable results that matter to your business.

We partner with purpose-driven organizations to elevate their voice through strategic communications, public relations, campaign planning, and social media management. We also provide hands-on training to strengthen media relations and grow confident, high-performing communications teams. Every initiative is measured, evaluated, and optimized to ensure your communications are aligned, intentional, and outcome-driven.

Meet the Team

We don’t just help you stand out.

We help you stand for something meaningful.

Our Mission

Redefining PR Standards

We partner with ethical, purpose-driven companies to elevate their impact through strategic communications. Our mission is to raise industry standards while delivering measurable results that drive real business outcomes.

Our Values

Strategic Ambition

We channel passion into precise strategy, helping you share your vision with the audiences that matter most.

Unwavering Integrity

Ethics and transparency aren’t just ideals. They’re the foundation of every client relationship and campaign we build.

Proven Expertise

We partner with innovators and industry leaders who are ready to challenge the status quo and drive meaningful change.

Purposeful Innovation

We push boundaries not for the sake of novelty, but to create better outcomes and lasting impact for each of our clients.

“I truly appreciated working with the Formidable team. They were professional, delivered on time, and brought exceptional skill and knowledge to make sure our project was known and understood by a wide audience.”

Micheline Nimmock, Project Lead
“Having a strong communication team made the implementation of our project strategy so much easier. They really helped us create and portray a cohesive brand for our audiences. I would gladly work with Amaya, Savannah, and their team again on a future project.”

Christal Lacombe, Project Lead