Breaking into communications can feel overwhelming. There's so much to learn beyond textbooks. The real secrets are discovered through building relationships, staying curious, and embracing diverse opportunities. These insider tips from industry veterans will help you build the confidence and strategic thinking that sets great communicators apart.

Trust in public relations may be declining, but the spin-doctor era is over as ethical practitioners change the game. The future of PR is about connection, not manipulation. Modern PR centres on genuine stakeholder engagement over spin. Learn how relationship-centered communications create lasting connections between organizations and stakeholders.

Skipping communication planning leads to confusion, missed opportunities, and inconsistent messaging. While many dismiss comms plans as outdated, a well-crafted strategy actually enables faster, more confident decision-making. Learn why planning isn't just red tape—it's the foundation that makes creative, strategic communication possible.

New graduates in PR and communications can succeed by strategically networking, staying open to diverse opportunities, and continuously developing skills. Key approaches include leveraging school connections for advice, exploring positions across industries, and maintaining creative projects while job hunting.

Many businesses treat social media as just another advertising platform, forgetting that people use social media to connect, engage, and learn. Bringing public relations into the mix gets you back to making meaningful connections with your social audience with a focus on fostering trust, building relationships, and creating conversations.

Unlock the power of a strong internal communications strategy and transform your workplace into a utopia where every voice is heard and valued.

In the ever-evolving realm of social media, businesses and brands are presented with a myriad of content creation options. Learn more about user-generated versus influencer-generated content and which is best for your business.

In the world of business, change is constant. But here's the key, how you manage that change can make or break your success.

Which is superior: earned, owned, or paid media? Learn the differences and importance of each from the Formidable PR team.

Explore some of Formidable’s favourite digital tools that can help you achieve your communication and PR goals.

Learn how to be a better storyteller with the help of poet and published author, Medgine Mathurin. On this episode of the Formidable Podcast, we talk about writer’s block, creating stories, and using social media for good.

Discover how storytelling can revolutionize your PR strategy and create memorable connections with your audience. Learn from experts (and Frodo) how to craft compelling narratives that cut through the noise and leave a lasting impression.

Have you ever found yourself in a muddle trying to determine the differences between public relations, marketing, and advertising? No worries, we've got your back! Let's break it down in simple terms.

Wondering what PR really is? Jump into this episode of The Formidable Podcast where we talk about the official (and perhaps outdated) definition of PR and what that means to us as practitioners.

Let’s dive headfirst into the dynamic world of corporate communications and the secret weapon that will propel your business to greatness: strategy.

Enhance your career in the dynamic world of communications with these five essential skills. Discover how adaptability, agility, listening, research, and writing skills can elevate your expertise.

Choosing the best public relations agency for your business can be daunting, but finding the right fit to help your business grow is essential. We have put together some factors for you to consider.

Businesses might be tempted to be cautious, even opaque, when sharing information with their customers and clients. But the business landscape changed during the COVID-19 pandemic, and the public expects more.

If you want to see your business or organization in the paper, on the news or even posted about on social media, you will need a media kit. Let us show you how to make your own!

If you’re ready to get your story out to the media outlets, we’ve got you covered! Learn how to write a press release and download a template to help.