The State of Canadian Media in 2025
The Canadian media landscape is transforming rapidly in 2025. Meta's news ban, AI platforms like ChatGPT & widespread newsroom cuts are reshaping how Canadians consume news. Former Global News Executive Producer Simon Ostler & Formidable PR founder Amaya Daley reveal strategies for communications professionals thriving in Canada's disrupted media ecosystem while maintaining credibility.
Dominating the Media Game: Paid, Earned, Owned, and Shared
Which is superior: earned, owned, or paid media? Learn the differences and importance of each from the Formidable PR team.
How Frodo can teach you to craft a better story
Discover how storytelling can revolutionize your PR strategy and create memorable connections with your audience. Learn from experts (and Frodo) how to craft compelling narratives that cut through the noise and leave a lasting impression.
What is a media kit, and why do you need one?
If you want to see your business or organization in the paper, on the news or even posted about on social media, you will need a media kit. Let us show you how to make your own!
How to write a press release
If you’re ready to get your story out to the media outlets, we’ve got you covered! Learn how to write a press release and download a template to help.