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Dominating the Media Game: Paid, Earned, Owned, and Shared
Media Relations Formidable PR 2023-12-12 Media Relations Formidable PR 2023-12-12

Dominating the Media Game: Paid, Earned, Owned, and Shared

Which is superior: earned, owned, or paid media? Learn the differences and importance of each from the Formidable PR team.

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How Frodo can teach you to craft a better story
Storytelling, Public Relations, Press Release, Media Relations Formidable PR 2023-09-25 Storytelling, Public Relations, Press Release, Media Relations Formidable PR 2023-09-25

How Frodo can teach you to craft a better story

Discover how storytelling can revolutionize your PR strategy and create memorable connections with your audience. Learn from experts (and Frodo) how to craft compelling narratives that cut through the noise and leave a lasting impression.

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What is a media kit, and why do you need one?
Media Relations, Press Release Formidable PR 2023-01-29 Media Relations, Press Release Formidable PR 2023-01-29

What is a media kit, and why do you need one?

If you want to see your business or organization in the paper, on the news or even posted about on social media, you will need a media kit. Let us show you how to make your own!

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How to write a press release
Media Relations, Resources, Press Release Formidable PR 2022-05-28 Media Relations, Resources, Press Release Formidable PR 2022-05-28

How to write a press release

If you’re ready to get your story out to the media outlets, we’ve got you covered! Learn how to write a press release and download a template to help.

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Formidable is based in amiskwaciy-wâskahikan (Edmonton, Alberta). Treaty 6 territory is a traditional gathering place, travelling route and home for many Indigenous Peoples including the Nehiyawak/Cree, Tsuut'ina, Niitsitapi/Blackfoot, Métis, Nakota Sioux, Haudenosaunee/Iroquois, Dene Suliné, Anishinaabe/Ojibway/Saulteaux, and the Inuk/Inuit. We respectfully acknowledge this diverse group and the many languages, cultures and histories that are still vibrant and thriving today.

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