The Canadian media landscape is transforming rapidly in 2025. Meta's news ban, AI platforms like ChatGPT & widespread newsroom cuts are reshaping how Canadians consume news. Former Global News Executive Producer Simon Ostler & Formidable PR founder Amaya Daley reveal strategies for communications professionals thriving in Canada's disrupted media ecosystem while maintaining credibility.

Trust in public relations may be declining, but the spin-doctor era is over as ethical practitioners change the game. The future of PR is about connection, not manipulation. Modern PR centres on genuine stakeholder engagement over spin. Learn how relationship-centered communications create lasting connections between organizations and stakeholders.

New graduates in PR and communications can succeed by strategically networking, staying open to diverse opportunities, and continuously developing skills. Key approaches include leveraging school connections for advice, exploring positions across industries, and maintaining creative projects while job hunting.

Many businesses treat social media as just another advertising platform, forgetting that people use social media to connect, engage, and learn. Bringing public relations into the mix gets you back to making meaningful connections with your social audience with a focus on fostering trust, building relationships, and creating conversations.

Explore some of Formidable’s favourite digital tools that can help you achieve your communication and PR goals.

Learn how to be a better storyteller with the help of poet and published author, Medgine Mathurin. On this episode of the Formidable Podcast, we talk about writer’s block, creating stories, and using social media for good.

Discover how storytelling can revolutionize your PR strategy and create memorable connections with your audience. Learn from experts (and Frodo) how to craft compelling narratives that cut through the noise and leave a lasting impression.

Have you ever found yourself in a muddle trying to determine the differences between public relations, marketing, and advertising? No worries, we've got your back! Let's break it down in simple terms.

Wondering what PR really is? Jump into this episode of The Formidable Podcast where we talk about the official (and perhaps outdated) definition of PR and what that means to us as practitioners.

Choosing the best public relations agency for your business can be daunting, but finding the right fit to help your business grow is essential. We have put together some factors for you to consider.

Businesses might be tempted to be cautious, even opaque, when sharing information with their customers and clients. But the business landscape changed during the COVID-19 pandemic, and the public expects more.