Many businesses treat social media as just another advertising platform, forgetting that people use social media to connect, engage, and learn. Bringing public relations into the mix gets you back to making meaningful connections with your social audience with a focus on fostering trust, building relationships, and creating conversations.

In the ever-evolving realm of social media, businesses and brands are presented with a myriad of content creation options. Learn more about user-generated versus influencer-generated content and which is best for your business.