Building Memories in Lloydminster

The Client

Since August 2023, Formidable has been the public relations agency for the Cenovus Energy Hub, the newest events centre being built in the City of Lloydminster. More than just an ordinary sports and entertainment complex, Cenovus Energy Hub is a visionary project set to become the heart of Lloydminster's vibrant community. This innovative and inclusive space, the largest of its kind in the region, is a testament to the power of unity, fun, and celebration.

The Opportunity

The scope of work and key deliverables for Cenovus Energy Hub community engagement project includes:

  • Comprehensive project planning, management, development, and execution.

  • Advise and support the core project team on ongoing reputation management, media relations, and public perception.

  • Development of comprehensive marketing, communications, and engagement strategies.

  • Creation and implementation of a multi-channel marketing plan, including traditional media, digital marketing, social media, and community outreach.

  • Brand development for long-term recognition.

  • Design and production of project-related marketing materials, such as brochures, flyers, posters, and digital assets.

  • Content creation for various communication channels, including press releases, website content, newsletters, and social media posts.

  • Management and maintenance of project-based social media accounts, including regular updates, engagement with followers, and community management.

  • Monitoring and analysis of project-related media coverage, social media metrics, and public sentiment.

  • Regular reporting on marketing and community engagement activities, including key performance indicators (KPIs) and recommendations for improvement.

Making it Formidable

A brief list of some of the other cool things we have done so far:

  • Planned and coordinated the filming of a high-energy promotional video featuring a Juno and CCMA award-winning Canadian music artist

  • Represent and promote the upcoming facility to artists, agents and media at events such as Saskatchewan Country Music Awards

  • Planned, promoted and deployed fundraising events such as golf tournaments, Radiothon and a spooktacular Halloween event

  • Managed media relations for over a dozen corporate and community sponsorship announcements

These elements work together to support the successful development and launch of the Cenovus Energy Hub as a cornerstone of the Lloydminster community.

Formidable Results 

Cenovus Energy Hub is Lloydminster’s biggest and boldest events centre yet—but at Formidable, we’re still making impossibly cool things happen! You didn’t think we were done, did you? We’ve got more up our sleeve than a magician at a sold-out show! 🎩✨