Municipal social media strategy transformed public perception of Lloydminster's Cenovus Energy Hub project through authentic behind-the-scenes content. Transparent construction updates and community engagement built trust while addressing project cost concerns and countering misinformation. The campaign established social media accounts as trusted information sources and created sustainable foundation for ongoing facility promotion and marketing.

Formidable PR helped the Alberta Medical Association develop a functional Learning Management System that was easy to use for busy medical professionals and offered vetted, engaging adult education all from the comfort of your office or home.