Extending the Reach of Professional Education

Strategic CommsIntegrated MarketingBrand DevelopmentCollateral CreationCase Study
Written By Formidable PR

The Client 

The Alberta Medical Association (AMA) supports more than 14,000 physicians and patients within the province by advancing patient-centred care and supporting physicians’ wellness. The Accelerating Change Transformation Team (ACTT) is a branch of the AMA that focuses on quality improvement and system transformation for Alberta medical practices. 

The Opportunity

It had always been a dream for ACTT to create a digital education platform to provide comprehensive, accredited education to Alberta’s medical community. When the opportunity presented itself, it was clear that successfully developing a Learning Management System (LMS) would take a diverse team and expertise in communicating with various audiences.  Formidable was first on the ground to help the organization develop a functional LMS that was easy to use for busy medical professionals and offered vetted, engaging content.

Making it Formidable

Formidable began with assisting the platform's development and ensuring user experience was top-of-mind while creating user management procedures and enrolment processes. From there, the team was tasked with branding the platform, developing standards for all courses, resources, gamification and discussion board usage.

For three years, Formidable worked with various subject matter experts (SMEs) to develop over 60 courses. The work involved developing wireframes, creating learning objectives, crafting scripts, liaising with voice actors and videographers, sourcing imagery, and managing all testing and quality assurance. 

Learning how your target audience will use your platform and resources is the secret sauce to engagement. Formidable engaged a comprehensive approach that would ensure the education materials met the needs of all learners, paying close attention to:

  • Understanding learners’ varied backgrounds

  • Recognizing differences in educational and cultural contexts

  • Incorporating adult learning best practices such as self-directed learning, real-world applicability, and problem-centered approaches

  • Reaching diverse learning styles (kinesthetic, linguistic, auditory, visual and logical) 

  • Incorporating hands-on activities with clearly written and spoken explanations, audio materials, visuals and logical structures

  • Infusing fun elements like gamification and interactive activities 

After the courses were published, the team switched focus to developing integrated marketing strategies and materials for the curriculums, including: 

  • Newsletters

  • Social media content

  • Stakeholder collateral

  • Promotional events 

As a final deliverable, group and one-on-one training with the organization was recorded and documented for longevity.

Services Provided

  • Branding development

  • Visual identity and style guide

  • Copywriting and editing 

  • Graphic design

  • Integrated marketing strategies

  • Collateral creation

  • Training 

Formidable Results

Number of curriculums

Courses worked on

+ Active learners

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