Tips for New Communications Professionals
Breaking into communications can feel overwhelming. There's so much to learn beyond textbooks. The real secrets are discovered through building relationships, staying curious, and embracing diverse opportunities. These insider tips from industry veterans will help you build the confidence and strategic thinking that sets great communicators apart.
Don’t Skip the Comms Plan
Skipping communication planning leads to confusion, missed opportunities, and inconsistent messaging. While many dismiss comms plans as outdated, a well-crafted strategy actually enables faster, more confident decision-making. Learn why planning isn't just red tape—it's the foundation that makes creative, strategic communication possible.
User-Generated Content vs. Influencer-Generated Content
In the ever-evolving realm of social media, businesses and brands are presented with a myriad of content creation options. Learn more about user-generated versus influencer-generated content and which is best for your business.
Strategic Communication: Your Business's Secret Weapon!
Let’s dive headfirst into the dynamic world of corporate communications and the secret weapon that will propel your business to greatness: strategy.
Transparency: More Than a Buzzword
Businesses might be tempted to be cautious, even opaque, when sharing information with their customers and clients. But the business landscape changed during the COVID-19 pandemic, and the public expects more.
