The State of Canadian Media in 2025
The Canadian media landscape is transforming rapidly in 2025. Meta's news ban, AI platforms like ChatGPT & widespread newsroom cuts are reshaping how Canadians consume news. Former Global News Executive Producer Simon Ostler & Formidable PR founder Amaya Daley reveal strategies for communications professionals thriving in Canada's disrupted media ecosystem while maintaining credibility.
User-Generated Content vs. Influencer-Generated Content
In the ever-evolving realm of social media, businesses and brands are presented with a myriad of content creation options. Learn more about user-generated versus influencer-generated content and which is best for your business.
What is a media kit, and why do you need one?
If you want to see your business or organization in the paper, on the news or even posted about on social media, you will need a media kit. Let us show you how to make your own!
How to write a press release
If you’re ready to get your story out to the media outlets, we’ve got you covered! Learn how to write a press release and download a template to help.